Most people you know are on social media. Maybe it’s Facebook or Instagram. Maybe they stick to LinkedIn and keep their online socializing professional. Either way, social media has become a dominant force in terms of communication. Pinterest alone has taken 1/3 of all searches away from Google, proving that social media is here to stay.
Recently, I was fortunate enough to have the opportunity to list a beautiful 2BR w/den, 1.5 BA condo at 921 N. 4th Street in the Northern Liberties section of Philadelphia. This property was completely renovated about 8 years ago. Located on the first floor, it has gorgeous hardwood floors and a private back yard oasis. I am a firm believer in social media selling – especially for real estate. I posted information about the open house across all of my social media channels. You could find home photos on Instagram, Facebook and Twitter. I posted about the property listing and open house multiple times with a myriad of beautiful photos and a very detailed description of the home. Within 2 weeks of acquiring the listing, the home was SOLD! Actively marketing the property to other agents and driving traffic certainly played a role in getting the property sold. However, I firmly believe that social media marketing was a huge factor in finding the perfect buyer for this home.
Here’s why social media selling is crucial whenever you are looking to sell your home.
First, by sharing the professional photos of the home on my social media accounts, I expanded the reach and got more impressions. I used relevant hashtags and marketed to the perfect target audience. I spread the word about how amazing this home was by sharing it on social media.
I was also able to sell to people without selling to people. I could put gorgeous home photos and valuable information in front of the people who needed it the most while it felt organic and natural.
Next time you consider selling your home, ensure that your REALTOR is implementing a social media marketing strategy. Social media selling is going to help ensure your open house is filled and buyers are ready to put an offer in before they walk through the door.